3 Worked as the Art Director for Esquire Magazine
| George Lois | |
|---|---|
 Lois in 1981 | |
| Born | (1931-06-26) June 26, 1931 Bronx, New York |
| Occupation | Fine art director, designer, and author |
| Known for | Papert Koenig Lois, Esquire covers |
George Lois (born June 26, 1931) is a Greek-American fine art director, designer, and writer. Lois is perhaps best known for over 92 covers he designed[1] for Esquire magazine from 1962 to 1973. In 2008, The Museum of Modern Art exhibited 32 of Lois's Esquire covers.[two]
Groundwork [edit]
Lois was born in New York City on June 26, 1931, the son of Greek immigrants. Lois attended The High School of Music & Fine art, and received a basketball game scholarship to Syracuse Academy, although he chose to nourish Pratt Institute. Lois attended only one yr at Pratt, then left to piece of work for Reba Sochis until he was drafted vi months subsequently by the Army to fight in the Korean War.
Career [edit]
CBS [edit]
After the Korean war, Lois went to work for the advertisement and promotions department at CBS where he designed print and media projects. In 1959 he was hired past the advertisement agency Doyle Dane Bernbach. After one year there,[iii] Lois was recruited by Fred Papert and Julian Koenig to grade Papert Koenig Lois in 1960. PKL, equally it was known, was also the commencement advertising agency to ever get public.
Lois The netherlands Callaway Bureau [edit]
In 1967 he left to form Lois, Holland, Callaway. His last agency, Lois/USA, which created memorable campaigns for clients such as Minolta, Tourneau and The Four Seasons, ended its run in 1999.[4]
Braniff Airways Account [edit]
In 1968, Lois obtained the coveted Braniff International Airways business relationship. Here he formulated the revolutionary "When Y'all Got It, Flaunt It" Campaign for the airline that resulted in an fourscore percent increment in business as a outcome of the new advertisement. Lois incorporated a series of memorable and unique television commercials that paired unlikely celebrities equally Andy Warhol and Sonny Liston sitting on Braniff aircraft seats discussing unique and unlikely subjects.[five] Lois also discovered that airplanes didn't have to all expect alike so he commissioned Braniff planes to be painted in bold designs.
The Big Thought [edit]
Lois developed what he called "The Big Idea".[6] He has claimed to have created the "I Desire My MTV" campaign; helped create and introduce VH1; named Stouffer's Lean Cuisine frozen nutrient line; and developed marketing and messaging for Jiffy Lube stations. He created the initial advertising campaign to raise awareness of designer Tommy Hilfiger. Other clients have purportedly included: Xerox, Aunt Jemima, U.s.a. Today, Mug Root Beer for Pepsi-Cola, ESPN[7] and four U.S. Senators: Jacob Javits (R-NY), Warren Magnuson (D-WA), Hugh Scott (R-PA), and Robert F. Kennedy (D-NY). Lois and Larry Sloman directed the music video for Bob Dylan'south song "Jokerman."[8]
In comments about Mad Men, a television drama that aspires to depict the advertizement industry he worked in, Lois summarized his experiences of the times:
Mad Men misrepresents the advertising industry of my fourth dimension by ignoring the dynamics of the Creative Revolution that inverse the world of communications forever ... That dynamic period of counterculture in the 1960s institute expression on Madison Artery through a new creative generation—a rebellious coterie of fine art directors and copywriters who understood that visual and verbal expression were indivisible, who bridled under the sometime rules that consigned them to secondary roles in the ad-making procedure dominated by non-creative hacks and technocrats ... It was a testy time to be a graphic designer like me who had the rage to communicate and, to create icon rather than con. And, different the TV Mad Men, nosotros worked full, exhausting, joyous days: pitching new business, creating ideas, "comping" them upwardly, storyboarding them, selling them, photographing them, and directing commercials.[3]
Accolades [edit]
Lois is the only person inducted into all of the post-obit: The Fine art Directors Hall of Fame, The One Order Artistic Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, every bit well as a subject area of the Principal Series at the School of Visual Arts.[9] He is likewise in the American Advert Federation Hall of Fame. He and other notable advertising alumni of his era are the subject of the film Art & Copy.
Controversy [edit]
Lois has been accused multiple times of taking credit for others' ideas and for exaggerating his participation.
On May 18, 2008, the New York Times published a correction of an April 27, 2008 review of a George Lois art exhibit. In the correction, the Times stated that the "Think Minor" Volkswagen advert campaign and the "I Want My Maypo" campaign were not created by George Lois. The correction identified Julian Koenig and Helmut Krone as the creators of the Volkswagen advertizing campaign, and John and Faith Hubley as the creators of the Maypo entrada, contradicting Lois's published claims of credit for these ad campaigns.[ten]
The June 19, 2009 episode of This American Life featured a segment in which several of Lois's former associates claimed he took credit for advertising campaigns, advert re-create and Esquire covers that were partially or wholly the work of others. The plan independent interviews with Carl Fischer (the photographer who shot almost of the Esquire covers, including some falsely claimed by Lois, such equally the 1 of St. Patrick'southward Cathedral[11]) and two of Lois's former partners, Julian Koenig and Fred Papert.[12] The program, produced by Sarah Koenig, girl of Julian Koenig, interviewed her father, who said:
In my instance, the greatest predator of my work was my sometime partner George Lois, who is a near heralded and talented art manager/designer, and his talent is merely exceeded by his omnivorous ego. And then where it once would've been accepted that the word would be 'we' did it, regardless of who originated the piece of work, the discussion 'we' evaporated from George's vocabulary and it became 'my.'
On his website, Lois also claims he designed the Nickelodeon orange logo in apply from 1984 until 2010. The originators of the logo, Alan Goodman and Fred Seibert, dispute that assertion, citing the actual designers Tom Corey and Scott Nash of Corey McPherson Nash, Boston.[thirteen]
Lois has often asserted that he named and designed New York mag.[fourteen] In his 1991 book What's the Large Idea? he states, "Allow me say right now, with my paw on the Bible, I, George Lois, created New York mag."[xv] Sheldon Zalaznick, the first editor of New York, has written that the new magazine "involved the following people: Jim Bellows, Dick Wald, Buddy Weiss, Clay Felker, Peter Palazzo and me. At no time did any of them ever refer to you, by name or inference, in my presence. Information technology is possible that you lot are the victim of a massive conspiracy of silence, but I do not call up it likely ... The magazine was named by me and Peter Palazzo."[16]
Awards [edit]
- Art Directors Hall of Fame: 1978
- Advert Hall of Fame
- Advert Age magazine "100 Near Influential Advertising Practitioners of the Twentieth Century".
- Copywriters Hall of Fame
- AIGA (American Institute of Graphic Arts) Aureate Medal: 1996
- Guild of Publication Designers Herb Lubalin Award Winner: 2004
Bibliography [edit]
- Lois, George (2012). Damn Practiced Advice (for people with talent!). London: Phaidon. ISBN978-0-7148-6348-one.
- Lois, George (2008). George Lois on His Creation of the Large Idea. New York: Assouline. ISBN978-2759402991.
- Hilfiger, Tommy; George Lois (2007). Iconic America: A Roller-Coaster Ride through the Centre-Popping Panorama of American Popular Culture . New York: Universe. ISBN978-0789324054.
- Lois, George, ed. (2006). Ali Rap. New York: Taschen. ISBN3822851566.
- Lois, George (2003). $ellebrity: My Line-fishing and Tangling With Famous People. New York: Phaedon. ISBN978-0714842844.
- Heller, Steven (1999). Paul Rand . foreword by Armin Hofmann; introduction by George Lois; essay past Jessica Helfand. New York: Phaedon. ISBN0714837989.
- Lois, George (1996). Covering the '60s : George Lois—The Esquire Era. New York: Monacelli. ISBN1885254245.
- Lois, George; Pecker Pitts (1991). What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!). New York: Doubleday. pp. 288. ISBN0385414862.
- Lois, George; Pitts, Bill (1977). The Art of Advertising: George Lois on Mass Communication. New York: Harry North. Abrams. ISBN0810903733.
- Lois, George; Nib Pitts (1972). George, Be Careful: A Greek Florist'due south Child in the Roughhouse World of Advertising. New York: Sat Review Press. ISBN978-0-8415-0190-4.
References [edit]
Specific references:
- ^ "Archived re-create". Archived from the original on 2010-05-05. Retrieved 2010-04-25 .
{{cite web}}: CS1 maint: archived copy as championship (link) - ^ "George Lois: The Esquire Covers | MoMA".
- ^ a b Lois, George (March 24, 2012). "TV 'Mad Men' real? I don't retrieve so". CNN. Retrieved 2012-03-26 .
- ^ "Archived re-create". Archived from the original on 2016-12-20. Retrieved 2016-12-14 .
{{cite web}}: CS1 maint: archived copy every bit title (link) - ^ Heller, Steven. "Reputation: George Lois". Middle Mag. www.eyemagazine.com. Retrieved 17 July 2013.
- ^ University of Texas Graduate School of Advertising
- ^ "Archived re-create". Archived from the original on 2008-05-15. Retrieved 2008-04-27 .
{{cite web}}: CS1 maint: archived copy as title (link) - ^ "Bob Dylan, Recovering Christian". Rolling Stone. 21 June 1984.
- ^ "Archived re-create". Archived from the original on 2010-05-28. Retrieved 2010-07-27 .
{{cite web}}: CS1 maint: archived re-create as title (link) - ^ McGrath, Charles (April 27, 2008). "Encompass Story: The King of Visceral Design". The New York Times.
- ^ "SlamXhype".
- ^ This American Life, "383: Origin Story (last visited June 23, 2009).
- ^ The Fred/Alan Archive
- ^ New York Times, Apr 17, 1980
- ^ Lois, George; Bill Pitts (1991). What'southward the Big Idea?: How to Win with Outrageous Ideas (That Sell!). New York: Doubleday. p. 137. ISBN0385414862.
- ^ Carl Fischer, Afterthoughts, p. 111
Full general references:
- Art Directors Hall of Fame from adcglobal.org
- University of Texas School of Advertising site, "The E'er Colorful George Lois from ciadvertising.org
- Gold Medalist Biography from American Establish of Graphic Arts
- "Legendary Mag Covers Get Their Own Spread" from CNN
- Interview, March 2003 from New York Mag
- The King of Visceral Design, April 2008 from the New York Times
External links [edit]
- Official website
- Interview: Herb Lubalin Award Winner on YouTube
- Yahoo Video: Giants of Advertisement July, 2006 on YouTube
- George Lois talks about "Covers for Esquire", 1970? from tena.ne.jp
- George Lois: A Punch in the Oral fissure, an interview from NotesOnDesign.ne
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